Utah Tech Spotlight Events

Review: UTC Marketing Session

Posted by Steve Spencer

Article posted on May 17

What can I say but “Wow”? Today Bruce Law from Sprout Marketing led a really great breakout session sponsored by the UTC. I have met Bruce at several UTC events, and have always been impressed with his quiet, but confident and competent demeanor (as opposed to those of us who sometimes just talk too much ), but I had never really had the chance to hear Bruce speak about Marketing. The session was great. Bruce really went into a lot of detail about smart, inexpensive ways to get your message out.Â A real key point of his presentation was Guru’s, how to get them behind you, and how really key they can be to your success without having to blow a huge marketing budget. Any further synopsis I try to give on the presentation would surely not do it justice. Bruce, you should write a book (and if you have, and I am not aware of it, I apologize in advance ).

Review:

Location: 9 (plenty of seating… lots of whiteboards)
Caliber of people: a mix… very high caliber people from a more diverse, background than any other event I have been to… 9
Presentation: 9.5
Discussion: 9.5

OVERALL: 9.5 This was really stellar.

Posted in Local Review

2 Responses to “Review: UTC Marketing Session”

Shana Hamilton, on May 17th, 2007 at 2:23 pm Said:

Steve,

I met you at the presentation today, and you gave me a ticket to see Seth Godin next week. My co-worker, who is the web developer for our company’s marketing department, would also like a ticket. Can he just show up or would you be able to send me another ticket?

Thanks,
Shana Hamilton
Steve Spencer, on May 18th, 2007 at 6:43 am Said:

Shana,

If there is any way for you, or for your co worker to make it out to the Utah Tech Spotlight event this afternoon (3-4 pm at the Bohemian, 7200 south, one building east of state street, on the south side of the road), just have them tell me they are from Grabber, and I’ll be sure to take care of them.