Article posted on Nov 11
This morning the UtahPulse featured an article and podcast with another BrandEvolution speaker, Mike Bonifer.
Mike employs improvisation in business to shift the paradigm and invoke greater creativity and thought leadership in employees for competitive positioning. What I glean from the article is that if we as companies get into the habit of scripting, then we cease to evolve and adapt to changes in the market place.
It has obviously had a big impact on some well-known brands out there. Check out some of these quotes:
"An E-Ticket ride into the future of business communication and brand strategy." Howard E. Green, Vice-President Studio Communications, The Walt Disney Company
"Dimensionalises how today’s value-driving performance is attached to a new set of go-to-market behaviors." C. A. Hersom, Brand Director for Community + Environment, The Coca-Cola Company
"The opportunities are there if you pay attention and act on them. That, to me, is what Gamechangers and improvisation in business are all about—recognizing opportunities minute to minute and acting on them. Mike’s book is a brilliant guide for getting there." Kevin Wall, Creator and Producer, Live Earth
If you don’t readily see how this could be of value to your organization then perhaps you’ll think about coming to The Depot Thursday to learn more. It’s going to be fun!
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